"the MOST unofficial"
SXSWXR
Hub
Where immersive innovation meets real-world impact.
"the MOST unoffical" SXSWXR Events

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Gateway to the Future
Culture
Experience how XR transforms cultural spaces into interactive wondARlands where digital and physical worlds merge.
Music
Discover groundbreaking musical performances enhanced by immersive AR and VR technology.
Art
Witness artists pushing creative boundaries with mixed reality tools and interactive installations.
Education
Explore next-generation learning experiences powered by immersive XR technology.
Technology
Experience the latest innovations in AR, VR, MR, and AI-driven experiences.
Events
Be part of the events happening around Austin, both Physical and Virtual
"the MOST unofficial" SXSWXR is the central portal for all things XR, showcasing groundbreaking augmented reality (AR), virtual reality (VR), mixed reality (MR), and AI-driven experiences. We are dedicated to amplifying the work of visionary artists, technologists, musicians, and thought leaders from around the world, creating a space where creativity and technology converge in ways never seen before.
Exclusive XR-driven Experiences
Activations
Immersive brand experiences and interactive installations
Artist Showcases
Cutting-edge performances and digital art exhibitions
Industry Panels
Thought-provoking discussions on the future of XR
Interactive Installations
Hands-on experiences with the latest XR technologies
Connecting Audiences with Innovation
1
Immersive Storytelling
Experience narratives in new dimensions
2
Digital Art
Explore the boundaries of creativity
3
Web3
Dive into the decentralized future
4
Blockchain Innovation
Discover new applications of distributed ledger technology
5
Next-Generation Experiences
Engage with the cutting edge of XR

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"the MOST unofficial"

SXSWXR Event Page "the MOST unofficial" SXSWXR Events

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